Posts Tagged:Marketing

Brands Were Branding

It’s crazy! Brands were picking identities and going deep with their commercials tonight. Single identities with clearly definable attributes. No complex (and confusing) identities. Everyone picked a beautiful, simple reflection of society and went as deep as they could in 30-60 seconds. Great job everyone! It’s been awhile since I have seen consumer brands pick…

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See Spot Run – Spotify!

Why are artists and labels fleeing Spotify? Why are they deciding at this exact moment to stand up against the man and start an anti-Spotify revolution. Well, I guess the true question is why are artists and labels running from their fans? Let’s take some time to look at the Spotify model. For those unfamiliar…

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