While we could do a list of 5,000 artists who are doing social media wrong, we think it might be a little more helpful to share with you 5 artists who are doing social media marketing right. This list has nothing to do with the quality of these artists’ music or our personal preference for their music. We compiled this list based off popularity and examples of artists who shine on social media for specific reasons. Let’s get into it.
Katy Perry – Justin Bieber, Barack Obama, Taylor Swift and Ellen Degeneres are all in an elite club: the extremely famous people who don’t have as many Twitter followers as Katy Perry. Katy Perry was the first person ever to hit 50 million Twitter followers. Why is she so popular? Well, there are plenty of reasons. She is an extremely attractive pop-star who interacts with other celebrities on Twitter who, in turn, have their own network of followers as well, but that is only the tip of the iceberg. Her tweets usually show her down-to-earth and genuine persona and she frequently tweets with a light-hearted and family-friendly humor. She is a perfect example of a common theme throughout all the most popular artists on social media: her tweets and pictures show her in a personal light, allowing her fans to believe they know her on a more personal level.
Beyonce – While Beyonce barely touches her Twitter account, she has the most Instagram followers in the world except for the company’s own page—which seems fishy. For all intents and purposes, let’s call her the Instagram leader, because I am not fully convinced that many people genuinely follow Instagram’s official page. This means Beyonce is beating out Kim Kardashian, a person who is known for taking pictures of herself, on a website that is almost completely filled with people taking pictures of themselves. Beyonce has so many Instagram followers, one: because she’s Beyonce, and two: because, in addition to her “fierce” photoshoots and red carpet looks, she frequently posts personal videos and pictures of herself and her family making her more relatable to people.
50 Cent – No, 50 Cent did not make this list because he’s known for getting shot a bunch of times. 50 Cent makes our list of artists who are doing social media right because he is a shining light when we talk about exciting and original posts that show his (often times controversial) opinions—allowing fans to feel like they know him. One of his more memorable moments was during a time when 50 Cent and Puff Daddy didn’t see eye-to-eye, so 50 Cent made a hilarious video on Instagram throwing shade at Puff Daddy’s vodka.
Lady Gaga – Say what you want about Lady Gaga’s public persona or her music, but she is a force to be reckoned with on social media. At the time of this article, she was sitting at over 45 million followers. Lady Gaga actively posts both tweets and pictures (she has posted over 800 photos). One of our favorite things about Gaga’s social media is that she doesn’t just retweet articles about herself. If you actively access social media you will notice there are plenty of artists who primarily repost blogs or magazines who are talking about them. That is extremely boring and far from the personal types of posts that help fans feel connected.
Questlove – Questlove has the perfect balance between tweeting too much and never tweeting at all. If you head to his page on an average day, you might see 2 or 3 tweets from that day—so you can see what he’s doing without rifling through a bunch of B.S. tweets. On top of not going overboard on the amount of tweets, the content of his tweets is perfect for his demographic. Questlove is one of the most respected people in hip-hop, and it reflects through his Twitter account. He frequently posts about soul, funk, R&B, and hip-hop, which are inspirational to his own music. The music clips he posts are not attempts to market other artists, so they don’t feel spammy. This type of insight into the artist’s mind helps fans connect with Questlove. Questlove also won last year’s Shorty Awards for Best Social Media Musician.
*Bonus Artist* Taylor Swift – We did not forget her on this list—we promise. In fact, Taylor Swift (and her team) probably deserve their own separate blog post. The only way to describe what comes from Swift’s social media postings and engagements is remarkable. She and her team take time to isolate and discover core members of her loyal fan-base, then calls them out or shows gratitude for them. She even invited her most loyal fans to her house for homemade cookies and to give them all a secret and exclusive first look at her 1989 album. We could all learn from T-Swift in this area.